Creator-economy startup Rigi has raised Rs 10 crore (about $1.07 million) from Google International through an allotment of preference shares, according to regulatory documents reviewed by Entrackr. The deal values the Bengaluru-based company at roughly Rs 670 crore on a post-money basis, with Google holding a 1.43% stake.
What the filing shows
Rigi’s board approved the allotment of 1,543 preference shares at Rs 61,796 apiece to Google International, taking the fresh capital to Rs 10 crore. The investment marks Google’s entry into Rigi’s shareholder base and comes as the startup pushes deeper into digital content and entertainment. Rigi plans to use the funds to expand its free-to-watch, ad-supported entertainment portfolio, Mint reported.
What Rigi does
Founded in 2021 by BITS Pilani alumni Swapnil Saurav and Ananya Singhal, Rigi helps creators, influencers and celebrities earn from their online following. Its platform lets them build paid communities on WhatsApp and Telegram, manage subscriptions, and sell digital products such as online courses, webinars, workshops and one-to-one mentorship, with Rigi earning fees on the transactions.
The company has since expanded into digital entertainment with Rigi TV, a short-form video app offering bite-sized shows and micro-dramas that users can watch free with advertisements, alongside in-app purchases.
Earlier backers and financials
Rigi raised around Rs 100 crore in January 2023 in a round led by Elevation Capital, with Accel, Stellaris Venture Partners and Sequoia Capital participating. It had earlier closed a $10 million Series A round in April 2022. The founders previously built real-money gaming platform HalaPlay, which Nazara Technologies and Delta Corp acquired in 2020.
In the financial year ended March 2025, Rigi reported revenue of Rs 19.92 crore and a net loss of Rs 20.5 crore. It is yet to file its FY26 results.
The investment is the latest in a string of startup funding announcements in India this week. Climate-forecasting startup mistEO raised Rs 18 crore in a seed round led by MGF-Kavachh.
Sources: Entrackr, which reviewed the company’s regulatory filings, and Mint. Circle of News has not independently reviewed the filings cited in these reports.
