The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets India’s iconic dairy brand Amul, has reached a historic milestone by crossing a brand turnover of Rs 1 lakh crore in the financial year 2025–26. This achievement represents an 11% growth over the previous year, underscoring the brand’s unparalleled dominance in India’s dairy sector and its growing footprint in the global market.
This landmark performance is a testament to the collective effort of over 3.6 million dairy farmers affiliated with GCMMF, whose daily milk procurement exceeds 31 million litres and whose products reach over 50 countries worldwide.
Sustained Growth through Diversification
GCMMF’s own sales turnover stood at Rs 73,450 crore, marking an 11.4% increase over Rs 65,911 crore in 2024–25. Analysts attribute this growth to the federation’s diversified product portfolio, which spans over 1,200 product packs including milk, butter, cheese, ghee, ice cream, and other dairy-based innovations.
The federation’s expansive distribution network ensures availability of Amul products across India’s urban and rural markets. Its agility in adapting to evolving consumer preferences—ranging from fortified milk and ready-to-eat dairy snacks to premium cheese—has been a crucial factor in maintaining market leadership.
“Crossing the Rs 1 lakh crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our dairy farmers,” said GCMMF chairman Ashok Chaudhary, highlighting the cooperative model’s success in balancing farmer welfare with business growth.
Cooperative Model: A Blueprint for Economic Democracy
Amul’s milestone is not just a financial achievement; it reinforces the strength of India’s cooperative model. Vice-chairman Gordhan Dhameliya emphasized that scaling the Amul model nationally demonstrates the power of economic democracy, where farmer-owned institutions thrive while delivering high-quality products to consumers.
This cooperative structure ensures that farmers have a direct stake in both production and revenue, creating sustainable livelihoods. The Amul model has long been cited as a global example of how cooperative systems can foster economic growth while prioritizing social welfare.
The International Cooperative Alliance (ICA) recently recognized Amul as the world’s No. 1 cooperative, cementing its reputation not only as a domestic giant but also as a global leader in cooperative governance.
Expanding Global Footprint
Beyond India, Amul has strategically expanded into international markets, including Europe and the United States, where it launched fresh milk products for discerning consumers. GCMMF’s global strategy leverages both quality assurance and branding to introduce Indian dairy products to markets traditionally dominated by Western brands.
GCMMF Managing Director Dr. Jayen Mehta noted, “We are not only expanding our operations globally but also redefining what a farmer-owned institution can achieve in today’s modern world. Our goal is to ensure that the benefits of technology and international trade reach the producers themselves.”
By combining cutting-edge processing techniques, cold chain logistics, and strong brand recognition, Amul has created a scalable model for exporting dairy products without compromising on freshness or quality.
Driving India’s White Revolution Forward
The year also witnessed the launch of the Sardar Patel Cooperative Dairy Federation Limited (SPCDF) by Union Home and Cooperation Minister Amit Shah. Registered under the Multi-State Cooperative Societies Act, SPCDF aims to integrate dairy cooperatives across India into a unified network, heralding a “Second White Revolution.”
This initiative aligns with GCMMF’s larger vision of creating a national dairy ecosystem, where technological upgrades, improved logistics, and cooperative governance collectively enhance productivity and profitability for millions of farmers.
Market Impact and Consumer Reach
GCMMF distributes over 24 billion packs of dairy products annually, reaching households in rural villages, urban centers, and international markets. This widespread reach reinforces Amul’s brand as a trusted household name and a symbol of quality and reliability.
Experts believe that the Rs 1 lakh crore milestone will further strengthen Amul’s bargaining power, expand retail penetration, and fuel innovation across the product line. The federation’s strategy of blending affordability with premium offerings ensures that it caters to a diverse demographic spectrum.
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Recognition and Leadership
Amul’s unprecedented growth highlights the leadership of its management and the commitment of its farmers. The cooperative’s success story serves as a template for sustainable agribusiness, demonstrating how farmer-centric governance, strategic brand management, and operational efficiency can converge to create world-class businesses.
GCMMF’s model is particularly significant in the context of India’s FMCG sector, where competition is intense and market dynamics evolve rapidly. By combining brand trust, cooperative principles, and global expansion, Amul has created a resilient business model capable of weathering market volatility.
Innovation and Future Outlook
Amul’s expansion is not limited to scale; it also includes product innovation and diversification. New product launches, enhanced packaging, and digital marketing strategies continue to drive consumer engagement and loyalty.
Looking ahead, GCMMF is exploring opportunities in functional dairy products, plant-based dairy alternatives, and technology-driven supply chain optimizations to enhance efficiency and farmer income.
“The success of Amul demonstrates that Indian cooperatives can achieve global competitiveness while remaining rooted in community values,” said industry analysts.
A Milestone for Indian Agriculture and FMCG
The Rs 1 lakh crore turnover milestone reflects the combined power of agriculture, enterprise, and cooperative governance. It is a landmark moment for India’s dairy industry and a model for other sectors aiming to balance profitability with social impact.
As Amul continues to expand domestically and internationally, the cooperative model is likely to inspire similar initiatives in other agricultural and FMCG sectors, reinforcing India’s position as a global hub for sustainable agribusiness.
Conclusion
Amul’s journey from a regional cooperative to a global dairy powerhouse exemplifies the synergy of innovation, farmer empowerment, and strategic growth. By crossing the Rs 1 lakh crore turnover mark, Amul has set new benchmarks for India’s FMCG and dairy sectors.
With continued focus on cooperative excellence, product innovation, and global expansion, Amul is poised to shape the next era of India’s White Revolution, ensuring that its farmers, consumers, and stakeholders benefit in equal measure.
