Tata-owned quick commerce platform BigBasket has appointed former Google executive Arpit Jaiswal as its Chief Growth Officer, strengthening its leadership at a time of intensifying competition in India’s fast-growing quick commerce market.
In his new role, Jaiswal will lead growth across product, user acquisition, retention, and market expansion. His appointment comes as BigBasket looks to deepen its presence and scale operations amid rising demand for faster and more convenient delivery services.
Jaiswal joins BigBasket after a four-year stint at Google India, where he served as Head of Growth and Monetisation for Google Pay. As Group Product Manager at Google Pay, he led large-scale user acquisition through strategic partnerships and AI-driven interventions, while also managing operational expenditure and optimising profit and loss for India operations.
BigBasket Founder and CEO Hari Menon said Jaiswal’s experience in scaling consumer platforms with a focus on efficiency and innovation would play a key role in strengthening the company’s market position.
Leadership Changes Amid Growth Push
Alongside Jaiswal’s appointment, BigBasket has elevated Keshav Kumar as its new Chief Product and Technology Officer. Kumar replaces Rakshit Daga, who exited the company last year to join WestBridge Capital as an operating advisor.
BigBasket currently offers delivery across more than 30,000 products, spanning groceries, fresh produce, fruits and vegetables, and medicines. The platform operates in over 60 cities, including Tier 2 and Tier 3 markets, supported by a network of more than 850 dark stores.
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Quick Commerce Market Heats Up
The leadership changes come as India’s quick commerce sector is witnessing rapid growth and increasing competition. According to a joint report by Google and Deloitte, the market is expected to expand nearly sixfold to reach up to $50 billion by 2030.
The report estimates that gross merchandise value in the segment could grow from around $7 to $8 billion in 2025 to as much as $45 to $50 billion by the end of the decade, driven by rising consumer preference for speed, convenience, and instant fulfilment.
