SuperYou, the protein-snacking brand co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, aims to reach ₹1,000 crore in revenue within the next two to three years.
According to Storyboard18, the company will invest around ₹40–50 crore in research and development. This investment will help SuperYou expand its product pipeline and strengthen its protein-led food portfolio.
The brand launched in November 2024 and has now completed its first year of operations. During this period, SuperYou said it crossed ₹150 crore in annual recurring revenue. Its sales came from D2C channels, e-commerce platforms, quick-commerce apps, and offline retail stores.
SuperYou at a Glance
- SuperYou targets ₹1,000 crore revenue in the next two to three years.
- The brand has crossed ₹150 crore in annual recurring revenue.
- It plans to invest ₹40–50 crore in R&D.
- SuperYou is present in more than 4,500 retail outlets.
- Customers can buy its products through Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and its website.
SuperYou Takes Protein Snacks Beyond the Gym
SuperYou sells products that combine taste with functional nutrition. Its current portfolio includes Protein Wafers, Multigrain Chips, Fermented Yeast Protein Powders, and Mini Protein Wafers.
However, the brand is not limiting itself to fitness consumers. Instead, it wants to make high-protein snacks a part of regular grocery shopping. This strategy targets consumers who want better snack options without giving up on flavour.
Nikunj Biyani, Co-founder of SuperYou, said the company created the brand for modern consumers. These consumers do not see health and indulgence as opposite choices. As a result, SuperYou focuses on products that suit a health-conscious lifestyle while still delivering an enjoyable snacking experience.
SuperYou Expands Retail and Quick-Commerce Reach
SuperYou has built an offline presence in over 4,500 modern trade and general trade outlets. These stores are located across metro cities and Tier-2 markets.
In addition, the company sells through Amazon, Flipkart, Blinkit, Swiggy Instamart, and Zepto. Customers can also purchase products from the brand’s own D2C website.
This multi-channel approach helps SuperYou reach shoppers wherever they buy snacks. For instance, quick-commerce platforms serve consumers who want immediate delivery. Meanwhile, physical stores help the brand reach a wider offline audience.
The company said its wafer range has recorded strong sales in the first year. It has also used digital campaigns and influencer partnerships to engage younger consumers.
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SuperYou Invests ₹40–50 Crore in Protein Innovation
The planned ₹40–50 crore R&D investment will support SuperYou’s next stage of growth. In particular, the company aims to develop more protein-based food formats for everyday use.
Ranveer Singh, Co-founder of SuperYou, said the brand wants to make protein easier to include in daily routines. Therefore, its focus remains on purposeful products that are also enjoyable to eat.
India’s better-for-you food category continues to gain consumer attention. Consequently, brands are exploring familiar formats with added nutrition. SuperYou is betting that protein snacks can move from specialist nutrition shelves to mainstream grocery baskets.
Through expanded distribution, new product development, and a clear revenue target, SuperYou is building its presence in India’s growing protein snacking market.
